Archive for the ‘ideation’ Category

Dissecting Aza Raskin’s (Firefox) Quote – You can never let your data dictate your design!

Sunday, October 10th, 2010
Mozilla Firefox Icon
Image via Wikipedia

Aza Raskin, Creative Lead at Mozilla Firefox – was quoted as saying you can never let your data dictate design. He adds – “If you do, you end up following what people currently do and never innovating”.

http://www.downloadsquad.com/2010/10/01/future-of-the-web-how-firefox-panorama-and-aza-raskin-will-shape-the-web/

Basically, one way of interpreting what Aza saying is “don’t listen to your customers and the data from your customers if you want to innovate”.

This is a profound statement that could raise many eye brows amongst conventional product planners. This goes against the grain of most line manager’s day to day activity of generating reports and keeping the status quo or make modifications to generate more and better data.

Honestly this statement is not aimed at line managers who have obligations towards their core and current customer base. This is aimed at corporate strategies and new product managers whose primary responsibility is to find out what’s next rather than what’s been.

Opinions expressed are my own and not my employer.

@Vsistla

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Entrepreneurship operates by same rules as Evolution – Survival of the fittest!

Thursday, February 25th, 2010

Inspired by Steve Masur’s (@masur) Tweet -
Masur Tweet

This is true for individuals as well as companies and businesses. This will be the fact in any environment where there is freedom of thought, democracy and capitalism are recognized and rewarded.

Peaking a bit into our own history,

There were 1000 Printers within 15 years of Gutenberg Printing Press discovery -

According an archived article by New York Times, there were 448 Car Manufacturers in the US and about 40 companies have folded from 1912 through 1916.

Within 2 years of iPhone AppStore, almost a dozen companies have announced their own versions of AppStores from the likes of Qualcomm, Verizon, Intel, Blackberry, and Nokia.

This is very similar to classic idea filtering we all go through as part of ideation. The only difference is, in this case, true entrepreneurship, determination and execution gets tested during the filtering process. No one should get discouraged by their competition or first movers in any space. Had it been the case Facebook wouldn’t have existed in the light of Friendster, Google in the shawdows of Yahoo! and Linux in the trails of Microsoft.

idea funnel

As Geoffrey Moore says in Dealing With Darwin, “Free-market economics operate by the same rules as organic systems in nature”.

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Opinions expressed are mine own.